Our Services

Everything we do is built around one outcome — qualified leads.

Two Core Services. One Goal: More Clients.

We don’t do everything. We do two things exceptionally well: conversion-engineered websites and precision Meta lead generation campaigns. Combined with automation and analytics, they form a complete client-acquisition machine for your service business.

Jump to a service

Core Service 01

Web Design & The WAAP System

Most websites are digital brochures — they explain what you do but never compel anyone to act. The WAAP System is different. WAAP stands for Website, Automation, Analytics, Paid Campaigns — a fully integrated client-acquisition system engineered to convert strangers into booked calls.

We design and build every website around your specific service, your ideal client, and one conversion goal. Every section, every word, every button exists to move your visitor one step closer to contacting you.

The result isn’t a website that looks good. It’s a website that works — 24 hours a day, 7 days a week, without you lifting a finger.

Free discovery call · No commitment required

Most Traditional Websites

Built to look good, not convert
No clear message or offer
Visitors leave without acting
No lead capture mechanism
No follow-up system
No data on what's working
Loses leads to competitors daily

WAAP System

Every element engineered to convert
Clear StoryBrand messaging framework
Guided visitor journey to enquiry
Qualification forms capture leads
Automated follow-up sequences
Real-time analytics dashboard
Turns traffic into booked calls

Ideal for

What's built into every WAAP website

01

Conversion Architecture

Every page is structured using proven conversion frameworks — hero, problem, guide, plan, proof, CTA — in the exact order that moves a visitor to act.

02

Lead Capture System

Smart enquiry forms that qualify prospects before they reach you. WhatsApp routing for instant connection. Email capture for long-term nurture. Nothing falls through the cracks.

03

Trust Architecture

Social proof, testimonials, credentials, case studies, and client logos are built into the design so visitors trust you before they’ve even picked up the phone.

04

StoryBrand Messaging

Your copy is written using Donald Miller’s StoryBrand framework — positioning your customer as the hero and your business as the trusted guide with a clear plan.

05

Mobile-First Design

Over 80% of your visitors are on mobile. Every pixel is optimised for fast-loading, smooth performance on phones first, desktops second.

06

Speed & SEO Foundation

Clean code, compressed assets, proper heading structure, schema markup, and local SEO setup, so Google finds and ranks you for the searches that matter.

Deliverables

Core Service 02

Lead Generation Campaigns

Meta and TikTok ads that reach your exact ideal client by location, income, behavior, and intent, and send them straight to your website or WhatsApp with a reason to act today. No wasted spend. No vanity metrics. Only qualified leads.

Audience Research

We identify exactly who your ideal client is and how to reach them on Meta

Ad Creation

Compelling copy and creative designed to stop the scroll and drive action

Campaign Launch

Campaigns go live within 48 hours — tracked, tested, and optimised daily

Optimise & Scale

Weekly data review to reduce cost per lead and scale what's working

What's included in every Meta campaign

Precision Audience Targeting

We build custom audiences based on your ideal client's demographics, interests, behaviours, and location. We also create lookalike audiences from your existing customer data to find more of the same.

Ad Copy & Creative

Every ad is written using direct response principles — problem-aware hooks, benefit-led body copy, and a clear, compelling call to action. We test multiple creative formats to find what converts best for your audience.

Retargeting & Follow-Up Ads

We re-engage visitors who didn't convert the first time — showing them tailored ads based on how far they got in your funnel. Most sales happen on the 4th–7th touchpoint. We make sure they happen.

Cost Per Lead Optimisation

We track every naira spent and every lead generated. Weekly optimisation reviews ensure your CPL keeps dropping as your campaign matures — not stays flat like most agencies allow.

Transparent Reporting

You get a live dashboard showing impressions, clicks, leads, CPL, and ROAS updated daily. No hiding behind vanity metrics. You always know exactly what your money is doing.

Real campaign results

Edtech Company · Lagos

1447 leads / 30 days

CPL: ₦1,200 down from ₦8,400

Solar Company · Abuja

3.4× ROAS in month 1

₦400k in prior ad spend recovered within first campaign month

Training Provider · Lagos

CPL reduced 71%

From ₦6,800 to ₦1,980 per enrolled student within 60 days

Campaign types we run

Lead Generation

Instant Lead Forms

Native Meta lead forms that collect contact details without leaving the app, perfect for fast, high-volume lead capture.

Conversion

Website Conversions

Drive traffic to your landing page and optimise for form submissions, WhatsApp messages, or call bookings.

Retargeting

Warm Audience Ads

Re-engage people who visited your website, watched your video, or interacted with your page but didn’t convert.

Awareness

Brand Reach Campaigns

Reach new audiences in your target location and build the top-of-funnel awareness that feeds your lead gen campaigns.

Campaigns live within 72 hours of onboarding

Supporting Service 03

CRM & Lead Automation

Getting the lead is only half the battle. Most businesses lose 60–80% of their leads because nobody follows up fast enough or at all. We build automated systems that respond to every enquiry within minutes, qualify prospects, and nurture them until they’re ready to buy.

Your automated lead flow

Lead Comes In

Via your website form, Meta lead ad, or WhatsApp click, every enquiry is captured and logged automatically in your CRM.

Instant Auto-Response

Within 60 seconds, the lead receives a personalised WhatsApp or email response — while you're in a meeting, sleeping, or with another client.

Qualification Sequence

A short automated sequence asks key qualifying questions — budget, timeline, service needed — so you only spend time on serious prospects.

Nurture & Follow-Up

Leads who aren't ready yet are placed in a nurture sequence — receiving helpful, trust-building messages over days or weeks until they're ready to buy.

You Close the Deal

By the time a lead reaches you directly, they're informed, interested, and pre-sold. Your job is just to confirm the details and sign the contract.

Tools we set up for you

Why automation changes everything

60s

Average auto-response time vs 48+ hrs manually

3×

Higher conversion rate when responding within 5 minutes

80%

Of leads lost by businesses who follow up too slowly

24/7

Your system works even when you’re completely offline

What we set up

Supporting Service 04

SEO & Organic Growth

Paid ads bring leads now. SEO brings leads forever. We build an organic foundation that compounds over time, so your business appears when your ideal clients are actively searching for the service you offer.

What's included

Technical SEO Audit & Fix

We audit your entire site for speed issues, broken links, duplicate content, crawl errors, and poor indexing, then fix everything that's holding your rankings back.

Local SEO Optimisation

Google Business Profile setup and optimization, local keyword targeting, and citation building so you dominate search results in your city or region.

Keyword Research & Content Strategy

We identify the exact search terms your ideal clients use and then build a content plan that positions you as the authority in your space and draws in organic traffic month after month.

On-Page SEO

Title tags, meta descriptions, heading structure, internal linking, schema markup, and image optimization are all done correctly so every page has the best chance of ranking.

Monthly SEO Reporting

Clear monthly reports showing keyword rankings, organic traffic, top-performing pages, and what we're working on next in plain English, no jargon.

Tools we set up for you

Why SEO matters for your business

68%

of online experiences begin with a search engine

75%

of users never scroll past the first page of results

14.6%

Average close rate from SEO leads vs 1.7% from outbound

∞

Leads keep coming after you rank, with no ongoing ad spend

Our approach

SEO is a 3–6 month investment. Results compound.

Supporting Service 05

Analytics & Performance Tracking

You can’t improve what you don’t measure. We set up a complete tracking infrastructure so you always know exactly where your leads are coming from, what’s converting, and where to invest next.

What's included

Google Analytics 4 Setup

Full GA4 implementation with custom events, goal tracking, and conversion funnels — so you can see exactly how visitors move through your site and where they drop off.

Meta Pixel & Conversions API

Pixel installation, standard and custom event tracking, and Conversions API integration — giving Meta the data it needs to optimise your campaigns for real results, not just clicks.

WhatsApp & Call Tracking

Track every WhatsApp click and phone call generated by your website and ads so you know exactly which campaigns and pages are generating your real-world inquiries.

Monthly Strategy Reviews

Monthly calls where we walk through your data, explain what's working and what isn't, and set the direction for the next 30 days in plain language, no technical jargon.

LeadStack Analytics Dashboard

847

Total Leads This Month

↑ 31% vs last month

₦1,200

Cost Per Lead

↓ 43% vs last month

8.2%

Website Conv. Rate

↑ 2.1% vs last month

3.4×

Return on Ad Spend

↑ 0.6× vs last month

Traffic Sources

Meta Ads 68%

Organic 40%

Direct 25%

Referral 21%

Packages & Pricing

Choose Your Growth Path

Every business is at a different stage. We have a package built for where you are now and where you want to go.

$1850

Perfect for businesses getting started
with systematic lead generation
Conversion-optimized website design
Basic lead capture automation
Email nurture sequence (5 emails)
Analytics dashboard setup
Lead magnet creation
Basic SEO optimization
30-day support included
Key Deliverables:
5-page responsive website
Contact form automation
Google Analytics setup
Basic email sequences
Available Add-ons:
Additional pages ($200/page)
Extended automation (+$500)
Social media integration (+$300)

$4,997

Advanced automation and basic paid
campaigns for scaling businesses
Everything in Starter
Advanced automation workflows
Basic paid advertising setup (X/TikTok/Meta)
CRM integration
Advanced analytics tracking
A/B testing setup
Lead scoring system
60-day support included
Key Deliverables:
10-page responsive website
Multi-channel automation
Ad campaign setup
CRM configuration (Zoho)
Available Add-ons:
Additional campaigns (+$800)
Advanced integrations (+$600)
Custom reporting (+$400)

$9,997

Full campaign management with
continuous optimization for maximum results
Everything in Growth
Full campaign management
Advanced funnel optimization
Multi-channel attribution
Custom reporting dashboard
Continuous optimization
Priority support
90-day support included
Key Deliverables:
15-page responsive website
Complete funnel system
Managed ad campaigns
Custom analytics dashboard
Available Add-ons:
White-label solution (+$1500)
• API integrations (+$800)
Training program access (+$500)

Not sure which plan fits you?

Book a free 20-minute strategy call.

How We Work

From Onboarding to Leads in 14 Days

A simple, structured process. You don’t need to be technical. We handle everything, you just need to show up and review.

Discovery Call & Strategy Session

A free 20-minute call where we learn about your business, your ideal client, your current situation, and your goals. We assess whether we're the right fit and tell you honestly if we're not. No commitment at this stage.

Onboarding & Deep Briefing

Once you're on board, we run a structured onboarding session to gather everything we need: your brand assets, service details, target audience, competitor intelligence, and messaging direction. We do the heavy lifting.

We Build Your System

Our team builds your website, writes your ad copy, sets up your CRM, and configures your tracking all in parallel. You receive progress updates and one mid-build check-in. No radio silence, ever.

You Review, Approve & Go Live

We present your complete system for review. You request any changes, we implement them, and once you're happy we launch. Your website goes live, and your first campaigns are activated within the same window.

Optimise, Report & Scale

From launch day, we monitor your campaigns daily adjusting targeting, creative, and bids based on real data. You receive bi-weekly or weekly strategy calls (depending on your plan) and full access to your live dashboard at all times.